Even if I "liked" a page, I would not see the page updates. One would think that if you "like" a page, it means you want to keep up with the page's news. Instead, I would see sponsored ads for similar pages or products. This lead me to believe that Facebook is gathering my "likes" and using them to determine how their advertisers can reach me.
I understand that Facebook is a business and wants to make money. However, it has become heavy handed about it. Unlike well designed Web sites where you hardly notice the advertisements targeted to you, Facebook is in your face (haha...I did that on purpose). When advertising becomes heavy handed, it loses its effectiveness.
The other thing Facebook did by shifting their advertising calculations, is that they put large corporations in the forefront and effectively pushed out the small businesses. For me, part of the charm on Facebook was being connected to the seamstress, head piece maker, jewelry designer, and other small businesses who had passion for their art/craft. You felt more connected to that single person and their work. That benefit has been gone for a long time now.
So, I deactivated my account two weeks ago. At first, I fought the compulsion to look at the newsfeed, making me realize it had become a habit. After a day or two, I found I was more productive with my own art. I started researching what I wanted to see and do instead of sitting back and letting Facebook show me.
I was also happier, as I've found that Facebook displays most of the trolls and whiners. Apparently, just a normal family update isn't good enough to appear in the newsfeed. Facebook's calculations determine the status with the most activity is what everyone wants to see. Well, the status with the most activity is usually the one with drama.
This is not an environment I enjoy. I find my mood slipping whenever I view the newsfeed. It makes me sad and makes me wonder what has happened to humanity. Well, humanity and good people still exist. They are just silenced on Facebook.
My real friends contact me via other means. At first, they grumbled about not having the convenience of Facebook, but now they simply text or email news articles and memes that they think I'd like. When it comes to sharing their news, they call or we meet in person. I find these "old fashioned" ways of staying connected deeply gratifying.